Often times people ask me should I advertise on the content network of the Google Adwords program? People tell me that the content network produces poor traffic. You will likely get lower click rates and less traffic in the content network than in the search network. This makes sense because people coming through you on the content network were not searching for your product. Some people think the content network is useless because they...

Customers ask me which is the best position for Google Adwords Ad? In pricing pay per click keywords, competing for the top spot could be a big mistake. Reaching the #1 position is a waste of your money. The higher you are on the page, the more clicks that you will receive. You will also receive clicks from someone who is indecisive about purchasing your product or service. This will lead to you reaching your budget faster and a...

Search Engine Optimization is an on going process. Search engines like Google are consistently changing their algorithms to ensure sites are fairly rated.  In fact, it was reported last year that Google changed their ranking algorithm 400 times. Small businesses are not the only group who requires Search Engine Optimization. Even Fortune 500 companies need to spend time working on SEO. According to a 2009 survey conducted by Conductor,...

Often we are asked, should I use Adwords? The answer depends on your business model and cash flow. A successful local business model may fail when applied nationally. With AdWords, advertisers are willing to break even or lose money on the initial investment because the Internet users are looking for their products. If your company is conservative with your cash flow, you maybe losing money with Adwords. Advertisers must have the cash to go...

If you use images in your web pages, it is good practice to include Alt text for every image that a visitor to your site will see. ALT tags filled with keywords can also be used to boost your keyword frequency and help you achieve better rankings. Many businesses disregard image SEO or do it incorrectly. They are missing out on an easy opportunity for better rankings.. Images that have no text describing what they are cannot be read by...