In 2009, News Corp took on Google. News Corp dislikes the fact that Google provides access to News Corp’s massive amount of content without paying for it. News Corp is threatening to block Google from indexing News Corps’ web sites and is negotiating a deal with Microsoft to provide exclusive search engine access to web content on Bing. Under the deal Microsoft would pay News Corp for access, which is reportedly still under...

In the beginning of the web, web site traffic was measured in hits. Hits are the number of computer files that your Web Server serves to your visitors. During the early stages of the web, this made sense since most web pages consisted of text from a single file. For example, if every page consisted of one file then the number of hits were the same as the number of page views. This was an easy way to measure page views because your web...

If you have a web site and are having a difficult time tracking offline sales listen up. If there are no systems in place which enables you to track your offline sales to your web site, all is not lost. It is not difficult to set up special phone numbers or print discount coupons. If you are still having difficulties following the steps above try to estimate them. Ask the customers when they buy if they used your web site prior to...

How does your web site design look these days? Does your web design look professional compared to your competitors? Do the links work properly on your web site and does your web site download fast? If the answer is no, it is time to change your web site to a professional web design. After all, image is everything. You do not go on job interview with ripped jeans and expect to be hired. You dress for the job that you want and those that...

Email marketing is an integral part in your success in marketing. Email remains one of the most powerful tools for marketers. Email is inexpensive, targeted, direct and offers immediate returns. Email marketing increases traffic to web sites, drives results, awareness and engagement. According to a June 2009 Marketing Trends Survey, 42 percent of nearly 1,000 global leaders plan to increase their marketing budgets in 2009. 81% percent of...