When developing an ecommerce website, an area that needs to be considered is cost of fulfillment which includes the cost of warehousing, shipping supplies, freight charges, warehouse management systems and staff. Think of it as the pick, pack and ship orders process. You have to decide whether your company should outsource fulfillment to a logistics company which tracks inventory, picks, packs, and ships on behalf of your company.

Often times people ask me whether they should advertise on the content network of Google Adwords? People tell me that when they do it by themselves, the content network produces poor results. So most likely, you will get lower click rates and less traffic using the content network than the search network. This makes sense because people coming through the content network were not searching for your product. So some people think the...

Customers ask me which is the best position for Google Adwords Ad? In considering your return on investment (ROI) for pay per click keyword campaigns, competing for the top spot could be a big mistake. Why? The higher you are on the page, the more clicks that you receive. Unfortunaltely, you will receive clicks from someone who is indecisive about purchasing your product or service. This will exhaust your budget faster thus lowering...

Search Engine Optimization is an on going process. Search engines like Google are consistently changing their algorithms to ensure sites are fairly rated.  In fact, it was reported last year that Google changed their ranking algorithm 400 times. Small businesses are not the only group who requires Search Engine Optimization. Even Fortune 500 companies need to spend time working on SEO. According to a 2009 survey conducted by Conductor,...

Often we are asked, should I use Adwords? The answer depends on your business model and cash flow. A successful local business model may fail when applied nationally. With AdWords, advertisers are willing to break even or lose money on the initial investment because the Internet users are looking for their products. If your company is conservative with your cash flow, you maybe losing money with Adwords. Advertisers must have the cash to go...