If you have a web site and are having a difficult time tracking offline sales listen up. If there are no systems in place which enables you to track your offline sales to your web site, all is not lost. It is not difficult to set up special phone numbers or print discount coupons. If you are still having difficulties following the steps above try to estimate them. Ask the customers when they buy if they used your web site prior to...

Email marketing is an integral part in your success in marketing. Email remains one of the most powerful tools for marketers. Email is inexpensive, targeted, direct and offers immediate returns. Email marketing increases traffic to web sites, drives results, awareness and engagement. According to a June 2009 Marketing Trends Survey, 42 percent of nearly 1,000 global leaders plan to increase their marketing budgets in 2009. 81% percent of...

Video is important way to increase brand awareness and reach a large audience. Video is just as significant as network TV. A Comscore April 2009 report states that 72 percent of US Internet users watch video clips monthly. A program advertisers should use is YouTube. YouTube is a video sharing website on which users can upload and share videos. It allows Internet users to able to create their own accounts and channels with profiles and...

Polls (surveys) are a well known, effective way of measuring information/opinions. More formally known as opinion polls, polls ask various groups of people questions related to a certain topic. In the past, polls were only done through mail or telephone, however the power of the internet has brought new methods of polling as well as new types of polling altogether. A poll using the internet is known as an online poll. Here are some of the...

Online merchants need more sales online and a higher conversion rate? If your site sells products available in shopping search engines do not miss out on the opportunity. Try shopping search engines. A growing section of search marketing is shopping search. Comparison Shopping Engines benefit consumers by researching products; user reviews, locating stores with best customer ratings, find the best price. Shopping search engines allow...

In general marketing practices, there are two main methods of marketing. “Push” marketing, and “Pull” Marketing. In a Push-Marketing scenario, you push your content or product at your target market. Examples of this are newsletters trying to get people to sell, mail marketing campaigns, etc. In a Pull-Marketing scenario, your clients are pulled toward your content or product/service. Examples are Pay Per Click Ads,...