Having Trouble Getting Customers to Your Web Site? You are not alone ….. even big business struggle to be noticed. According to Inc Guidebook, the Web has some 120 million Internet domains and tens of billions of index pages. Each competes for search engine visitors. The good news that even small businesses can attract more customers by a focused search engine optimization (SEO) campaign. SEO is not magic: it takes work and...

In general marketing practices, there are two main methods of marketing. “Push” marketing, and “Pull” Marketing. In a Push-Marketing scenario, you push your content or product at your target market. Examples of this are newsletters trying to get people to sell, mail marketing campaigns, etc. In a Pull-Marketing scenario, your clients are pulled toward your content or product/service. Examples are Pay Per Click Ads,...

Any Web Marketer worth his salt knows that you can’t be successful without goals. And you can’t set goals without being able to measure them. So how do you measure goals in something as obscure as web marketing? Simple. Web Analytics. Web Analytics is technology that tracks how your website is being used. For example it can tell you how many visitors you have, where they are coming from, and what they are doing on your...

If you ever took a marketing class in school, you learned that word-of-mouth is the best kind of marketing. Wikipedia defines word of mouth marketing as: Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication (literally words from the mouth), but now includes any type of human communication, such as face to face, telephone, email, and text...

Are you spending too much money on the Yellow Pages and not getting the results? My office building has a huge stack of the Yellow Pages that no one has picked. If you are an advertiser in the Yellow Pages, how does that make you feel? People are searching for your business online in Google, Yahoo and Microsoft’s local listing but the bulk of your budget was spent in the Yellow Pages. We do not know about you; we search the search...

RSS, usually translated as “Really Simple Syndication,” and sometimes “Rich Site Summary,” is a standardized web file format used to publish frequently updated works: such as blog entries, news headlines, audio, and video. An RSS Document (called a “feed” or “web feed,”) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by...