In deciding on a search engine optimization firm make sure the firm uses an ethical approach. The ethical search engine optimization method is called White hat. White Hat SEO involves techniques and tactics that focus on a human audience as opposed to search engines. This technique completely abides by search engine rules and policies. A web site that is SEO optimized focuses on relevancy and organic ranking is optimized using White Hat SEO practices. Other examples of White Hat SEO strategies include using keywords, keyword analysis, back linking, link building to improve link popularity, and writing content for human readers.

Although White Hat SEO might not have instant results; however, the lasting success is worth the wait.  The objective of White Hat SEO is to improve overall site quality and increasing the site’s ranking. White Hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes.  Also that the subsequent ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines.   Then making that content easily accessible to the spiders, as opposed to attempting to trick the algorithm from its intended purpose.

White Hat SEO will not guarantee that you  top placement for keywords. No SEO company can guarantee top placement for keywords.  Search Engine rank is one of the most closely guarded secrets of the web. In fact, it was reported last year that the algorithm Google uses to rank sites changed over 400 times!  Make sure that they do not make big promises, because it is more likely they are unable to keep them.  Therefore, the search engines are always ahead in the SEO process.

The white hatters fix critical mistakes in design, set-up of their websites, so that the sites will rank well. The SEO experts discover and correct mistakes such as unreadable menus, broken links, temporary redirects, and weak navigation structure.

White hat marketers implement a common sense, ethical approach to SEO. These techniques include:

• Creating quality content
• Building legitimate links
• Developing a solid keyword strategy
• Maximizing spider friendliness
• Building page rank over time
• Use description meta tags without excessive use of keywords.
• Optimizing tags, titles and other parts of the code is integral.
• Using specific keyword rich page titles, headers, subheaders, internal linking, and page copy.

Using WordTracker or Google Adwords Keywords Tool to find popular and relevant keywords and phrases to use for your site. Monitoring the various search engines to ensure that your URL gets indexed by using programs such as Web Position. Increasing the amount of unique content on the site. Writing quality content for the website visitors instead of the search engines.

How many of you receive emails from SEO companies claiming that they can get your company first page results? No company can guarantee top placement. You need to worry about companies that promise top positions in Google’s organic or free natural listings.  In fact,  Google warns that you should be wary of companies that will guarantee the top position in their paid listings.

Black hat SEO is a set of unethical methods to increase traffic. Black hat SEO marketers are determined to achieve results as fast as possible no matter what your cost. They focus on generating the most amount of money as possible from you before the search engines ban your web site. When search engines detect a black hat technique, the site will often be removed from the search engine’s index. If you are considering SEO, stay away from black hat techniques and companies that practice this technique.

Below are black hat strategies to avoid:

• Cloaking is a technique of showing different content than what a user sees to a search engine.  The purpose is to receive more favorable search hits.
• Hidden link -links on a page that are invisible to a user and visible to a search engine
• Useless commenting on blogs, just to include a URL
• Link farm – a spam technique which search marketers set up dozens or hundreds of sites that can be crawled by search engines, just so they can put in thousands of links to sites that they want to boost in search rankings.

Below are examples of companies to avoid.

If you’re interested in showing up as a first page result for more search terms on Google and Yahoo, reply back with all addresses you’re looking to promote and the best number to contact you with details.

Sincerely,

Mark Townsend
Marketing Director
Top Spot Listing Inc.

If they are so good at marketing why do they have to spam.

We can put your site at the top of search engine listings. If this is something you might be interested in, send me a reply with the web addresses you want to promote and the best way to contact you with some options.

Sincerely,

Tracey Phillips
Clearpathtraffic.com

Clearpathtraffic.com Bad Request (Invalid Hostname)

Here is an example of email that we received without any contact details besides a physical address. (No company name, contact name, etc)

Free Website Search Engine Optimization Analysis Report:

When your website is ranked highly in all of the major search engines, this is the most important key to your company’s success. Your business goes from being unseen, or ranked very low to a very
high ranking, making you sales 24/7.

At No Cost, our search engine optimization experts will run a free ranking report showing you exactly where your website currently stands in all the major search engines. Then we will email you our analysis report along with the recommendations of how we can increase your ranking, and improve your websites targeted traffic dramatically!

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