Who decides the correct syntax of HTML or CSS code? The World Wide Web Consortium (W3C), founded in October of 1994, sets the current standards for valid HTML and CSS code. If your code does not meet these standards, this is a large problem, and should be fixed as soon as possible. Here are some issues that can arise if your code does not the HTML and CSS standards: Pages do not display correctly in browsers, which can cause a whole number...

In general marketing practices, there are two main methods of marketing. “Push” marketing, and “Pull” Marketing. In a Push-Marketing scenario, you push your content or product at your target market. Examples of this are newsletters trying to get people to sell, mail marketing campaigns, etc. In a Pull-Marketing scenario, your clients are pulled toward your content or product/service. Examples are Pay Per Click Ads,...

Most of us know how to use the internet, and we use it every day. But few people know how the internet started or even how the internet works. Having this knowledge can be a key component to your web marketing success. The following video is a small introduction to the internet. Now that you have a bit of an idea of the history surrounding the internet, I will explain the way the internet works today. First off, let me explain a couple of...

The first step in developing a web site is coming up with a domain. Domain names are often compared to real estate in that domain names are foundations on which a website such as a house can be built. The highest quality domain names are similar to high demand real estate carry higher value, because of their online brand potential use in advertising and search engine optimization. A domain name uniquely identifies a website. Typing your...

Any Web Marketer worth his salt knows that you can’t be successful without goals. And you can’t set goals without being able to measure them. So how do you measure goals in something as obscure as web marketing? Simple. Web Analytics. Web Analytics is technology that tracks how your website is being used. For example it can tell you how many visitors you have, where they are coming from, and what they are doing on your...

If you ever took a marketing class in school, you learned that word-of-mouth is the best kind of marketing. Wikipedia defines word of mouth marketing as: Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication (literally words from the mouth), but now includes any type of human communication, such as face to face, telephone, email, and text...