Video is important way to increase brand awareness and reach a large audience. Video is just as significant as network TV. A Comscore April 2009 report states that 72 percent of US Internet users watch video clips monthly. A program advertisers should use is YouTube. YouTube is a video sharing website on which users can upload and share videos. It allows Internet users to able to create their own accounts and channels with profiles and...

Polls (surveys) are a well known, effective way of measuring information/opinions. More formally known as opinion polls, polls ask various groups of people questions related to a certain topic. In the past, polls were only done through mail or telephone, however the power of the internet has brought new methods of polling as well as new types of polling altogether. A poll using the internet is known as an online poll. Here are some of the...

Consumers Rely More on User Generated Content According to an Opinion Research Corporation, July 2008, online product reviews and evaluations were cited by 83% of shoppers as influencing their purchasing decisions at some level. An October 2008 study by Forrester shows that nearly one half of adults in US read ratings and reviews at least once per month. A Nielsen Online research study in December 2008 demonstrates that eighty-one percent...