When retailers think about redesigning their web sites, they expect the redesign to boost their sales immediately. Before doing the redesign, retailers need to figure what consumers want to do and how easy it will be to satisfy them. Shoppers visit ecommerce web sites not only to make purchases, but to gather product information, read or write product reviews etc. It is important that the site design allows the consumers to easily find...

Video is important way to increase brand awareness and reach a large audience. Video is just as significant as network TV. A Comscore April 2009 report states that 72 percent of US Internet users watch video clips monthly. A program advertisers should use is YouTube. YouTube is a video sharing website on which users can upload and share videos. It allows Internet users to able to create their own accounts and channels with profiles and...

Polls (surveys) are a well known, effective way of measuring information/opinions. More formally known as opinion polls, polls ask various groups of people questions related to a certain topic. In the past, polls were only done through mail or telephone, however the power of the internet has brought new methods of polling as well as new types of polling altogether. A poll using the internet is known as an online poll. Here are some of the...

In general marketing practices, there are two main methods of marketing. “Push” marketing, and “Pull” Marketing. In a Push-Marketing scenario, you push your content or product at your target market. Examples of this are newsletters trying to get people to sell, mail marketing campaigns, etc. In a Pull-Marketing scenario, your clients are pulled toward your content or product/service. Examples are Pay Per Click Ads,...

If you ever took a marketing class in school, you learned that word-of-mouth is the best kind of marketing. Wikipedia defines word of mouth marketing as: Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication (literally words from the mouth), but now includes any type of human communication, such as face to face, telephone, email, and text...

RSS, usually translated as “Really Simple Syndication,” and sometimes “Rich Site Summary,” is a standardized web file format used to publish frequently updated works: such as blog entries, news headlines, audio, and video. An RSS Document (called a “feed” or “web feed,”) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by...