An often overlooked area in web design is website performance on different. Web users are expecting a pleasant web experience. There is a cost to not optimizing to different browsers. According to the Website Magazine, 67 percent of users encounter a slow website a few times a week or more. Also, 46 percent say slow load times cause them to abandon websites. In addition, over a third of respondents say that slowness makes them less...

Do you ever wonder the factors that impact your search results? How does web traffic reflect your web site rank? Traffic has a direct impact to your web site’s rank among Google search results. The higher the rank, the more traffic you get. There are specific algorithms that Google and other search engines use to rank web sites, which are secretly guarded. Google uses over 200 ranking factors. SEO involves tailoring your website to...

Having Trouble Getting Customers to Your Web Site? You are not alone ….. even big business struggle to be noticed. According to Inc Guidebook, the Web has some 120 million Internet domains and tens of billions of index pages. Each competes for search engine visitors. The good news that even small businesses can attract more customers by a focused search engine optimization (SEO) campaign. SEO is not magic: it takes work and...

When developing an ecommerce website, an area that needs to be considered is cost of fulfillment which includes the cost of warehousing, shipping supplies, freight charges, warehouse management systems and staff. Think of it as the pick, pack and ship orders process. You have to decide whether your company should outsource fulfillment to a logistics company which tracks inventory, picks, packs, and ships on behalf of your company.

Often times people ask me whether they should advertise on the content network of Google Adwords? People tell me that when they do it by themselves, the content network produces poor results. So most likely, you will get lower click rates and less traffic using the content network than the search network. This makes sense because people coming through the content network were not searching for your product. So some people think the...

Customers ask me which is the best position for Google Adwords Ad? In considering your return on investment (ROI) for pay per click keyword campaigns, competing for the top spot could be a big mistake. Why? The higher you are on the page, the more clicks that you receive. Unfortunaltely, you will receive clicks from someone who is indecisive about purchasing your product or service. This will exhaust your budget faster thus lowering...

Search Engine Optimization is an on going process. Search engines like Google are consistently changing their algorithms to ensure sites are fairly rated.  In fact, it was reported last year that Google changed their ranking algorithm 400 times. Small businesses are not the only group who requires Search Engine Optimization. Even Fortune 500 companies need to spend time working on SEO. According to a 2009 survey conducted by Conductor,...