When retailers think about redesigning their web sites, they expect the redesign to boost their sales immediately. Before doing the redesign, retailers need to figure what consumers want to do and how easy it will be to satisfy them. Shoppers visit ecommerce web sites not only to make purchases, but to gather product information, read or write product reviews etc. It is important that the site design allows the consumers to easily find...

Mobile advertising is a powerful way to advertise because mobile devices are used by business people and regular consumers. According to a tech panelist, mobile advertising is three to five times more effective than online advertising. Consumers browse the internet for news and information. In addition, consumers use their mobile devices to go on social networking sites such as Facebook,Tweeter, and share pictures. More consumers are using...

There are experts who will advise you to submit your site early, often and submit many web site pages. Do not listen and only submit your home page as a last option. Submitting your web site is a last option because you were unable to get links to your web site or your web site was blocked by the spiders. If you have to submit your web site, only submit your home page. A site map allows spiders to find everything. Many times individuals...

In 2009, News Corp took on Google. News Corp dislikes the fact that Google provides access to News Corp’s massive amount of content without paying for it. News Corp is threatening to block Google from indexing News Corps’ web sites and is negotiating a deal with Microsoft to provide exclusive search engine access to web content on Bing. Under the deal Microsoft would pay News Corp for access, which is reportedly still under...

In the beginning of the web, web site traffic was measured in hits. Hits are the number of computer files that your Web Server serves to your visitors. During the early stages of the web, this made sense since most web pages consisted of text from a single file. For example, if every page consisted of one file then the number of hits were the same as the number of page views. This was an easy way to measure page views because your web...

If you have a web site and are having a difficult time tracking offline sales listen up. If there are no systems in place which enables you to track your offline sales to your web site, all is not lost. It is not difficult to set up special phone numbers or print discount coupons. If you are still having difficulties following the steps above try to estimate them. Ask the customers when they buy if they used your web site prior to...

How does your web site design look these days? Does your web design look professional compared to your competitors? Do the links work properly on your web site and does your web site download fast? If the answer is no, it is time to change your web site to a professional web design. After all, image is everything. You do not go on job interview with ripped jeans and expect to be hired. You dress for the job that you want and those that...