Watch Rupert Murdoch’s News Corp founder explain News Corp Sites May Be Removed From Google click www.youtube.com/watch?v=sewucH3rOPM

This can be monumental if approved. This can lead to other media companies following News Corp’s path. Bing could leverage content access rights to challenge Google.

Are you spending too much money on the Yellow Pages and not getting the results? My office building has a huge stack of the Yellow Pages that no one has picked. If you are an advertiser in the Yellow Pages, how does that make you feel? People are searching for your business online in Google, Yahoo and Microsoft’s local listing but the bulk of your budget was spent in the Yellow Pages.

We do not know about you; we search the search engines local listing to find a business.  Can we find your business online?

It is a good idea to become familiar with Microsoft’s new search engine Bing.  Bing is branded as the decision engine providing faster more relevant search results.  For instance, Bing is broken down in four categories: Travel, Shopping, Health and Local.

Bing Local allows users to find businesses near them, where they want to go. Listings are returned in search results, removing the tedious tasks of businesses searching for new customers.  The customers have already located the company.

For now we will discuss local search, which is an enormous part of Bing.

A free local listing to add your business is Bing’s Listing Center.  Visit https://ssl.bing.com/listings/BusinessSearch.aspx and check to see if your business is listed on Bing Maps Search. If not add your profile in the Listing Center.  Make sure if your business is listed to verify the accuracy of the information.

Add all of your business locations separately. The following information can be changed:

1. Web page
2. Business description
3. Hours of operation
4. Payment methods
5. Photos
6. Year established
7. Company tagline
8. Brands carried
9. Professional affiliation
10. Languages spoken
11. Parking options and personal contact

Fill out as many fields as possible that are applicable to your business.  The more information filled out will lead to a higher probability of doing business with your company. Remember, people like to do business with companies close to them and it is integral that you sign up in the listing center.

• Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies.
• Microsoft will be able to integrate Yahoo! search technologies into its existing web search platforms
• Yahoo! will keep its existing search affiliate partnerships.
• Microsoft’s Bing will also be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! Continues to use its technology and data in other areas of its business such as enhancing display-advertising technology.
• Each company will have separate display advertising business.
• Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process.

The partnership still has to be approved by the Federal Trade Commission.  Sen. Herb Kohl said the Senate antitrust subcommittee he chairs will review the deal “because of the potentially far-reaching consequences for consumers and advertisers and our concern about dampening the innovation we have come to expect from a competitive high-tech industry.”

In our perspective this deal does not really change anything from the search point of view. It will create more advertising opportunities, bringing the share to 28%. The advertisers gain more exposure. We do not believe that there will be much of an impact. Furthermore, the search problem for Yahoo and Microsoft still remains and Google clearly is the dominating force and this will not make a significant difference.