Online merchants need more sales online and a higher conversion rate? If your site sells products available in shopping search engines do not miss out on the opportunity. Try shopping search engines.

A growing section of search marketing is shopping search. Comparison Shopping Engines benefit consumers by researching products; user reviews, locating stores with best customer ratings, find the best price. Shopping search engines allow comparison features and prices for many different products. Customers are searching them. According to Matt Tatham of Hitwise, US shopping search sites are increasing at 51 percent between 2006 and 2007.

Consumers enjoy comparison shopping search engines because they allow for comparison of similar products across purchasing factors, such as price, reviews, and availability. Shopping search engines carry an assortment of consumer products, such as electronics, office supplies, DVDs, toys, and others. Internet users on these shopping search engines know what they want with price and availability, which are crucial factors in their purchasing decisions.

A comparison shopping engine survey of the comparison shopping engines that merchants use reports that comparison shopping engines produce better qualified leads than pay per click. The person clicking on the listing is further along in the buyer process. The listing includes product picture, short description. Also, merchants do no have to compete for as much attention as in the pay per click in search engines. Less competition leads to your products have a better chance for qualified leads.
Watch video on comparison shopping

Below are the results of comparison shopping engines survey that merchants use:

Price Grabber 41.2%
Nextag 27.5%
Shopping.com 47.1%
Yahoo!Shopping 64.7%
Shopzilla 33.3%

Take advantage of shopping search engine marketing and make sure no data is missing of the products. Provide product availability data such as in stock and ships within two weeks. By leaving out this critical information about your products, your products will fall to the bottom of the list when shoppers sort the product list.