SEOMarketing Now! » Email Marketing http://www.seomarketingnow.com Your Web Marketing Resource Tue, 27 Jul 2010 15:11:02 +0000 en hourly 1 http://wordpress.org/?v=3.0 Email Marketing http://www.seomarketingnow.com/2009/10/email-marketing/ http://www.seomarketingnow.com/2009/10/email-marketing/#comments Thu, 22 Oct 2009 13:00:55 +0000 Kevin http://www.seomarketingnow.com/?p=266 394273_9575Email marketing is an integral part in your success in marketing. Email remains one of the most powerful tools for marketers. Email is inexpensive, targeted, direct and offers immediate returns. Email marketing increases traffic to web sites, drives results, awareness and engagement. According to a June 2009 Marketing Trends Survey, 42 percent of nearly 1,000 global leaders plan to increase their marketing budgets in 2009. 81% percent of the global businesses leaders plan to increase what they spend on e-mail marketing. Veronis Suhler Stevenson reports spending on email marketing will expand at double-digit rates for the next five years expanding at 18.5%.

Email marketing is trackable and cost effective. It is more result oriented for performance. Look at your web statistics when you do an email marketing campaign. This will show an increase in traffic on your web site. There is email marketing software that track whether your email is opened such as E-listmail Click here for e-listmail.

E-mail allows an opportunity to connect to your customers and prospects. There is a limitation if email does not engage in results or users unsubscribe.

Three methods to increase the chance of success in email marketing include:

1. Personalization
2. Branding
3. Call to Action
Click here to watch a video on email marketing

The time is now to utilize email marketing to increase branding and results.

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