For those of you who advertise on Google Adwords and cannot see your ads, see below for suggestions: 1. Use the Ads Diagnostic Tool: This tool can help explain why your ads may not be appearing. You can find detailed explanations of these reasons and solutions at Ads Diagnostic Tool Information. Access this tool by via the ‘Tools’ tab or view the results directly in the ‘Keywords tab’ under the main...

Often times people ask me whether they should advertise on the content network of Google Adwords? People tell me that when they do it by themselves, the content network produces poor results. So most likely, you will get lower click rates and less traffic using the content network than the search network. This makes sense because people coming through the content network were not searching for your product. So some people think the...

Customers ask me which is the best position for Google Adwords Ad? In considering your return on investment (ROI) for pay per click keyword campaigns, competing for the top spot could be a big mistake. Why? The higher you are on the page, the more clicks that you receive. Unfortunaltely, you will receive clicks from someone who is indecisive about purchasing your product or service. This will exhaust your budget faster thus lowering...

Often we are asked, should I use Adwords? The answer depends on your business model and cash flow. A successful local business model may fail when applied nationally. With AdWords, advertisers are willing to break even or lose money on the initial investment because the Internet users are looking for their products. If your company is conservative with your cash flow, you maybe losing money with Adwords. Advertisers must have the cash to go...

In our previous blog posts, we discussed search engine optimization.   Search Engine Optimization is a long-term process.    A great online marketing method to use in combination with search engine optimization is pay per click advertising. Pay per click advertising is a search engine marketing method used to increase traffic to your web site and increase return on investment. According to the research firm eMarketer Inc., Google...