The content network should be treated totally different from the search network. If you do decide to use the content network, we recommend using a separate campaign that only targets the content network. Start off with a small dollar amount and measure your performance. You need to use reporting tools to test sites, test budgets and refine both. Use Google’s placement report to measure your performance on the content network. Google’s placement report can be located in the reports section of your Adwords program. This report helps you filter out sites that bring you poor traffic. If you find a site that wastes your money, remove it. Therefore, if you find that a site that performs well, or the conversion is inexpensive, continue to invest more in it.

In pricing pay per click keywords, competing for the top spot could be a big mistake. Reaching the #1 position is a waste of your money. The higher you are on the page, the more clicks that you will receive. You will also receive clicks from someone who is indecisive about purchasing your product or service. This will lead to you reaching your budget faster and a lower return on investment.

For most advertisers, shooting low is smart. Position 6-8 is the position that we recommend for Adwords. Not only does it lower the cost of a bid and bring in traffic, it stretches your budget once clicks start adding up.

In our previous blog posts, we discussed search engine optimization.   Search Engine Optimization is a long-term process.    A great online marketing method to use in combination with search engine optimization is pay per click advertising. Pay per click advertising is a search engine marketing method used to increase traffic to your web site and increase return on investment.

According to the research firm eMarketer Inc., Google already holds about 75 percent of the $11 billion search advertising market in the United States, with Yahoo! in a distant second at 9 percent,

Pay per click marketing you can either do yourself or hire a company to do it for you.   By doing yourself, allow for a learning curve and visit http://www.google.com/adwords/learningcenter/. If you hire a search engine marketing company, find out their experience level in the program.Find out what the search engine marketing company offers and their plans with your account.

How do you generate immediate traffic to your website, and increase marketing ROI? The answer is pay per click advertising. Pay Per Click Marketing is Recession Proof. Pay per click advertising such as Google Adwords is the most efficient return on investment. According to Google Adwords, each month approximately 80% of Internet users in the United States and hundreds of millions more worldwide view Adwords ads. The marketer can change campaigns, ads, add keywords very quickly as opposed to traditional marketing. The process is based on quality, relevancy, click through rate, keyword performance, landing page load time, and bidding. For instance, by improving your quality score, it reduces the minimum bids and ad rank goes up.

Pay per click marketing such as Google Adwords is the most cost effective in a recession because the advertiser sets the daily budget, target the ads regionally or nationally. For instance Google Adwords allows the advertiser to pick the time of the day to run the ads. The pay per click is flexible because you make changes and the changes can be up within 15 minutes. Pay per click marketing programs allows marketers to choose what to spend.   The advertiser is only charged when someone clicks on the ads.

Pay per click advertising is easier to measure results and the leads are better than traditional marketing.  People on the web are searching for your specific products and services so the leads are more relevant.  In addition, there is code from Google Analytics that you put in the body of each web page that shows your performance.  Traditional marketing is for a general audience and not all of the audience is interested in your products or services.  In addition, it is harder to measure the results from traditional marketing.  Traditional marketing is more expensive.  For example, a New Haven Yellow Page Ad Full Page Full Color costs $31,176 a year.  Do you think that it is worth spending on the Yellow Pages?   How many of you use the phone book?  The amount of money for the Yellow Pages would be better off spent on your web site and your pay per click advertising.  Moreover, Pay per click marketing generates immediate traffic to your website, and increases return on investment.