Every marketer should consider an online quiz because quizzes create link building opportunities, engage site visitors with brand content, and give measurable results. For example, track how long  the users spend on your page, what percent make it from your quiz page to the result page, online scoring etc.

To get individuals to take your quiz: Use Twitter and other social networking sites; Publish a link to your quiz in an email newsletter; Email bloggers with links to the quizzes on your web site.