For those of you who advertise on Google Adwords and cannot see your ads, see below for suggestions: 1. Use the Ads Diagnostic Tool: This tool can help explain why your ads may not be appearing. You can find detailed explanations of these reasons and solutions at Ads Diagnostic Tool Information. Access this tool by via the ‘Tools’ tab or view the results directly in the ‘Keywords tab’ under the main...

Often we are asked, should I use Adwords? The answer depends on your business model and cash flow. A successful local business model may fail when applied nationally. With AdWords, advertisers are willing to break even or lose money on the initial investment because the Internet users are looking for their products. If your company is conservative with your cash flow, you maybe losing money with Adwords. Advertisers must have the cash to go...

In our previous blog posts, we discussed search engine optimization.   Search Engine Optimization is a long-term process.    A great online marketing method to use in combination with search engine optimization is pay per click advertising. Pay per click advertising is a search engine marketing method used to increase traffic to your web site and increase return on investment. According to the research firm eMarketer Inc., Google...