Search Engine Optimization is an on going process. Search engines like Google are consistently changing their algorithms to ensure sites are fairly rated.  In fact, it was reported last year that Google changed their ranking algorithm 400 times. Small businesses are not the only group who requires Search Engine Optimization. Even Fortune 500 companies need to spend time working on SEO. According to a 2009 survey conducted by Conductor,...

In general marketing practices, there are two main methods of marketing. “Push” marketing, and “Pull” Marketing. In a Push-Marketing scenario, you push your content or product at your target market. Examples of this are newsletters trying to get people to sell, mail marketing campaigns, etc. In a Pull-Marketing scenario, your clients are pulled toward your content or product/service. Examples are Pay Per Click Ads,...

The first step in developing a web site is coming up with a domain. Domain names are often compared to real estate in that domain names are foundations on which a website such as a house can be built. The highest quality domain names are similar to high demand real estate carry higher value, because of their online brand potential use in advertising and search engine optimization. A domain name uniquely identifies a website. Typing your...