Having Trouble Getting Customers to Your Web Site? You are not alone ….. even big business struggle to be noticed. According to Inc Guidebook, the Web has some 120 million Internet domains and tens of billions of index pages. Each competes for search engine visitors. The good news that even small businesses can attract more customers by a focused search engine optimization (SEO) campaign. SEO is not magic: it takes work and...

Search Engine Optimization is an on going process. Search engines like Google are consistently changing their algorithms to ensure sites are fairly rated.  In fact, it was reported last year that Google changed their ranking algorithm 400 times. Small businesses are not the only group who requires Search Engine Optimization. Even Fortune 500 companies need to spend time working on SEO. According to a 2009 survey conducted by Conductor,...

Usually there is a huge gap in making a web site look good and making it optimized. To add animations and cool effects you either need to use Flash, which cannot be indexed by search engines, or you need to use JavaScript, which is extremely difficult and time consuming. But there’s good news on the horizon. CSS 3 is currently being drafted, and is providing some awesome animation and graphics tools to web designers. The best part? CSS...

If you use images in your web pages, it is good practice to include Alt text for every image that a visitor to your site will see. ALT tags filled with keywords can also be used to boost your keyword frequency and help you achieve better rankings. Many businesses disregard image SEO or do it incorrectly. They are missing out on an easy opportunity for better rankings.. Images that have no text describing what they are cannot be read by...

When search engines were younger, it was easier to achieve high search engine rankings by using unethical SEO methods. Methods like keyword stuffing were used in the late 1990′s for unsophisticated search engines. It involved “stuffing” pages with keywords to achieve a higher ranking. Today stuffing pages with keywords has a negative impact. Google imposes penalties for unethical tactics like this one. Search marketers...