When retailers think about redesigning their web sites, they expect the redesign to boost their sales immediately. Before doing the redesign, retailers need to figure what consumers want to do and how easy it will be to satisfy them. Shoppers visit ecommerce web sites not only to make purchases, but to gather product information, read or write product reviews etc. It is important that the site design allows the consumers to easily find...

In general marketing practices, there are two main methods of marketing. “Push” marketing, and “Pull” Marketing. In a Push-Marketing scenario, you push your content or product at your target market. Examples of this are newsletters trying to get people to sell, mail marketing campaigns, etc. In a Pull-Marketing scenario, your clients are pulled toward your content or product/service. Examples are Pay Per Click Ads,...

If you ever took a marketing class in school, you learned that word-of-mouth is the best kind of marketing. Wikipedia defines word of mouth marketing as: Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication (literally words from the mouth), but now includes any type of human communication, such as face to face, telephone, email, and text...

Facebook is the fourth most-popular site on the web. What is Facebook? To understand what facebook is, you need to understand social networking. Wikipedia defines social networking as online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and...