Small businesses are not the only group who requires Search Engine Optimization. Even Fortune 500 companies need to spend time working on SEO. According to a 2009 survey conducted by Conductor, more than half of Fortune 500 companies had almost no natural search visibility, with their targeted keywords not within the top 100 natural search results. None of the Fortune 500 companies surveyed had a majority of their keywords ranking in the top 25 search results.

The following are some great ways to improve SEO and make your web site more effective. These practices are ethical, so they will not be greatly affected by Google’s algorithm changes.

1. Create content for people not the search engines
2. Make sure keywords are present in prominent places of your web site such as the headers, subheads, title tags and meta description snippets.
3. Structuring the web sites so that important keyword pages are high in the site architecture and easily found by search engines and people.
4. Create well-written engaging content is an integral way to attract quality links. Use social media sites such as Twitter to get links. Tweet a link to your web site or add it as your profile link. Twitter is crawled by search engines frequently, this will help your new web site to be discovered more quickly.
5. Don’t use link exchanges.  Instead offer testimonials to business vendors that you work with for links.

Every marketer should consider an online quiz because quizzes create link building opportunities, engage site visitors with brand content, and give measurable results. For example, track how long  the users spend on your page, what percent make it from your quiz page to the result page, online scoring etc.

To get individuals to take your quiz: Use Twitter and other social networking sites; Publish a link to your quiz in an email newsletter; Email bloggers with links to the quizzes on your web site.