Understand How Shipping Works with Ecommerce

298459_6058The web gives merchants a great advantage in the ability to sell products anywhere despite ones location. For internet retailers, shipping products to customers is expensive. When developing an e-commerce web site, merchants need to factor the cost of shipping in the business expense. The following video gives a great overview of some frequently asked shipping questions:

To understand shipping, merchants can get accurate estimates by using the online calculators provided by FedEx (www.fedex.com/ratefinder/home?cc=US&language=en, UPS (www.theupsstore.com/qcc/qcc.asp), and U.S. Postal Service (postcalc.usps.gov/). Looking at zones where the products ship is also significant. Prices increase as shipping distance increases. Merchants also need to be familiar with the weights of the products, shipping needs and zones that they will ship to. This allows for merchants to have an understanding of the shipping cost projections.

Utilize ecommerce solutions that integrate USP, FedEx or UPS in their shopping carts. Many ecommerce programs have built in calculation systems, which display accurate shipping rates based on total weight of order. In the customer’s shipping address, it relates to Internet shoppers using the platform. A realtime-shipping interface, which allows customers their preferred shipping provider as well as seeing shipping rates in the shipping cart would make it easier for the customer in choosing their shipping destination.

Merchants should also look into fulfillment solutions that reduce management expense while keeping order processing forward. They should consider the cost of third-party fulfillment services to what it costs to house merchandise, package items. Furthermore, merchants now have to be familiar with shipping expenditures.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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