White Hat SEO: Ethical SEO


In deciding on a search engine optimization firm make sure the firm uses an ethical approach. The ethical search engine optimization method is called White hat. White Hat SEO involves techniques and tactics that focus on a human audience as opposed to search engines. This technique completely abides by search engine rules and policies. A web site that is SEO optimized focuses on relevancy and organic ranking is optimized using White Hat SEO practices. Other examples of White Hat SEO strategies include using keywords, keyword analysis, back linking, link building to improve link popularity, and writing content for human readers.

Although White Hat SEO might not have instant results; however, the lasting success is worth the wait. The objective of White Hat SEO is to improve overall site quality and increasing the site’s ranking. White Hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes.  Also that the subsequent rank is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines. Then making that content easily accessible to the spiders, as opposed to attempting to trick the algorithm from its intended purpose.

White Hat SEO will not guarantee you top placement for keywords. No SEO company can guarantee top placement for keywords. Search Engine rank is one of the most closely guarded secrets of the web. In fact, it was reported last year that the algorithm Google uses to rank sites changed over 400 times!  Make sure that they do not make big promises,because it is more likely they are unable to keep them. Therefore, the search engines are always ahead in the SEO process.

The white hatters fix critical mistakes in design,set-up of their websites,so that the sites will rank well. The SEO experts discover and correct mistakes such as unreadable menus, broken links, temporary redirects, and weak navigation structure.

White hat marketers implement a common sense, ethical approach to SEO. These techniques include:

  • Creating quality content
  • Building legitimate links
  • Developing a solid keyword strategy
  • Maximizing spider friendliness
  • Building page rank over time
  • Use description meta tags without excessive use of keywords.
  • Optimizing tags, titles and other parts of the code is integral.
  • Using specific keyword rich page titles, headers, subheaders, internal linking, and page copy.

Using WordTracker or Google Adwords Keywords Tool to find popular and relevant keywords and phrases to use for your site. Monitoring the various search engines to ensure that your URL gets indexed. Increasing the amount of unique content on the site. Writing quality content for the website visitors instead of the search engines.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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