Yahoo and Microsoft Agreed to a 10-year Partnership

chart_yahoo_microsoft.03Yahoo and Microsoft agreed to a 10-year partnership.  Combining both Yahoo and Microsoft creates a market share of 28% of the Internet search market still lower than Google’s 65% in the United States.   The combined companies Yahoo and Microsoft makes it the number 2 search engine behind Google. According to ComScore Inc., Google is even more dominant in the rest of the world, with a global share of 67 percent compared to a combined 11 percent for Microsoft and Yahoo.

  • Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies.
  • Microsoft will be able to integrate Yahoo! search technologies into its existing web search platforms
  • Yahoo! will keep its existing search affiliate partnerships.
  • Microsoft’s Bing will also be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! Continues to use its technology and data in other areas of its business such as enhancing display-advertising technology.
  • Each company will have separate display advertising business.
  • Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process.

The partnership still has to be approved by the Federal Trade Commission.  Sen. Herb Kohl said the Senate antitrust subcommittee he chairs will review the deal “because of the potentially far-reaching consequences for consumers and advertisers and our concern about dampening the innovation we have come to expect from a competitive high-tech industry.”

In our perspective this deal does not really change anything from the search point of view. It will create more advertising opportunities, bringing the share to 28%. The advertisers gain more exposure. We do not believe that there will be much of an impact. Furthermore, the search problem for Yahoo and Microsoft still remains and Google clearly is the dominating force and this will not make a significant difference.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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