Email Marketing

394273_9575Email marketing is an integral part in your success in marketing. Email remains one of the most powerful tools for marketers. Email is inexpensive, targeted, direct and offers immediate returns. Email marketing increases traffic to web sites, drives results, awareness and engagement. According to a June 2009 Marketing Trends Survey, 42 percent of nearly 1,000 global leaders plan to increase their marketing budgets in 2009. 81% percent of the global businesses leaders plan to increase what they spend on e-mail marketing. Veronis Suhler Stevenson reports spending on email marketing will expand at double-digit rates for the next five years expanding at 18.5%.

Email marketing is trackable and cost effective. It is more result oriented for performance. Look at your web statistics when you do an email marketing campaign. This will show an increase in traffic on your web site. There is email marketing software that track whether your email is opened such as E-listmail Click here for e-listmail.

E-mail allows an opportunity to connect to your customers and prospects. There is a limitation if email does not engage in results or users unsubscribe.

Three methods to increase the chance of success in email marketing include:

1. Personalization
2. Branding
3. Call to Action
Click here to watch a video on email marketing

The time is now to utilize email marketing to increase branding and results.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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