What are Web Site Hits?

In the beginning of the web, web site traffic was measured in hits. Hits are the number of computer files that your Web Server serves to your visitors. During the early stages of the web, this made sense since most web pages consisted of text from a single file. For example, if every page consisted of one file then the number of hits were the same as the number of page views. This was an easy way to measure page views because your web server logs a request every time it serves a file.

In the late 90s, hits had no meaning at all. Pages were a more complex combination of multiple text and image files, therefore the hit metric was unable to tell you how many actual pages were viewed.

While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at. Each time you type in your web address, the browser hits the website’s server for the document. The server sends the web page to the browser. Once the browser begins to display the information, it continues to hit the server for any additional elements needed. For example, a logo will represent one hit as the server returns that image to your browser. Because of how hits are measured, this number is inflated and different from page views or visitor counts. More images in a website leads to a greater number of hits being recorded.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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