Digital Advertising Surpasses Television Advertising

Time to incorporate digital marketing to your business budget and spend more. Digital advertising has surpassed television advertising. Magna reports that Digital ad spending in 2017 reached $209 billion worldwide, which accounted for 41 percent of the market. In 2017, TV brought in $178 billion 35 percent of the market. According to Vincent Letang, TV global growth is diminishing. Letang also reports that in most major developed markets, TV growth is slowing and in some cases stagnating.

Consumers behavior has changed. Consumers have become more digital and mobile. This is because of sites such as YouTube, Netflix, Hulu, and Amazon Prime Video. These sites are replacing television news, entertainment and television programs. Digital advertising offers a prime way to reach multi-device, multi-channel consumers.

Digital advertising is more personalized to the consumer than television. To the consumer, personalized advertising means unique content. This can be used when consumers are looking to buy a product and personalized ads reflect on previous purchases of the consumer. Moreover, personalized ads have higher click through rates and will lead to more leads and sales. Furthermore, reallocate your money from TV ads to digital advertising to get a higher return on investment.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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