Loyalty Programs

office-3295556_960_720Because of having access to so much choice, customer satisfaction is more integral than ever before. Customer retention is significant for online business. Customers become loyal to your brand because of them loving your product. According to Invesp Consulting, existing customers are 50% more likely to try new products. In addition, existing customers spend 31 percent more compared to new customers.

Loyalty program is integral for repeat business. Make your loyal customers feel appreciated with a loyalty program. It encourages them to buy from your business and become a repeat buyers. A Wunderman study reported that 56% of respondents said they feel more loyal to brands who get me and show a deep understanding of their priorities and preferences. Also, 89% are loyal to brands that share their values. Customers remember their experience with a brand.

Companies develop customer loyalty by making customers’ lives easier by solving customers’ problems and soothing the pain. In addition, make sure the experience is valuable. In developing a loyalty program, make sure that the website or mobile app has a consistent experience for the customer. Furthermore, implement technology to customize and enhance the loyalty experience. Moreover, continue to provide the specific products and services that you know your customers love.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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