A/B Testing is a Must


The web is vital to all businesses. Companies need to experiment with landing pages, web pages and ads. This is where A/B testing comes into play. A/B testing plays a significant role in the marketing approach on the web. Businesses can use A/B tests to improve their advertising and marketing. In addition, companies can utilize A/B testing for new products and pricing.

A/B testing is experimenting and comparing two types or variations of such as a landing pages, web pages or digital ads. A/B testing can actually help companies identify valuable insights. Find out the how the online visitors interact with your content to see the pages that drive sales. It can tell the business the content that makes users spend even more time on their website.

For digital ads, A/B testing can be used for ad text, a headline, and call-to-action. It can also provide a company with the quantifiable data that can be used to develop and identify value propositions. The ultimate goal of A/B testing is to use the results and implement changes to the landing pages, web pages, or ads that deliver fewer bounce rates, improve customer engagement, increase more customer conversion. Therfore, implement A/B testing to increase the sales volume for your business.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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