Responsive Design is a Must


Now more than ever it is urgent to have a responsive mobile design. There are more mobile searches on Google than desktop. Make sure sites are optimized for mobile.

Google continues to update its search engine algorithms. In fact, Google came out with a mobile – first indexing. This means that Google will rank its search listings based on the mobile version of content. If you just have a desktop version, it could negatively impact the rankings of that site. A site with mobile experience can potentially receive a rankings boost even for searchers on a desktop.

This changes the game significantly for search engine optimizers and webmasters. Prior to the Google update, Google was using the desktop version of sites to feed the algorithm. Google as well as other search engines have been desktop-first. This means that the search engines indexed and ranked websites regardless of how it was designed for desktop, tablet, or mobile devices.

According to Google, mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they are looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.

Mobile first will create an opportunity for brands to provide a better experience for their audience. This may result in brands being rewarded with higher rankings. To improve the user experience, ensure that your content is responsive. Furthermore, if you have just a desktop website make sure that you develop a mobile friendly website. Therefore, make sure that you have a mobile responsive site to be indexed in Google.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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