Digital Display Advertising

marketing-3724797_960_720Digital Display Advertising involves a combination of branding and sales. This provides an opportunity for small businesses to out market larger corporations.

In today’s competitive market, it is survival of the fittest. A business needs to know where their prospective customers are. The business must be found on the desktop as well as mobile optimized. Now that you identified visitors, how to keep your prospects until they are ready to buy?

96 percent of visitors to your website will not buy from your business. That is a 4% buy rate from your website. Businesses need to use online advertising because it is an easy way to reach your consumers. More companies are spending on digital display advertising. According to eMarketer, US advertisers will spend nearly $48 billion on digital display ads in 2018. To the customers, personalized advertising involves displaying unique content. When consumers are looking to buy a product, personalized ads reflect on previous purchases of the consumer are integral. Retarget digital display advertising to prospects that visit your website. Provide 10 times compressive ads offering. Moreover, digital display advertsing has a higher click through rates, which will lead to more leads and sales.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

Tagged with: ,

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.