Negative Reviews

If someone looks on your business profile and all the potential customers see are 5-star reviews, consumers lose trust in your business. Consumers should be cautious anytime especially when something looks too real to be true and gets all five-star reviews. Potential customers think three- and four-star ratings are more genuine than all five-star reviews.

Bad reviews provide honest feedback which can be used for product or services improvements. It is significant to monitor comments and respond to as many negative reviews as you can. Consumers understand that a product is not all things to all people. Potential customers appreciate negative reviews as an integral process in their decision-making process.” According to a Northwestern University’s Spiegel Research Center report, more than 80 percent of consumers actually look for a negative review in their research. Furthermore, consumers are most attracted to products with an average rating of between 4.2 and 4.5. Moreover, request that your customers leave you a four-star rating instead. Therefore, your business could be better off not having all 5-star reviews because all 5-star reviews are not genuine.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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