The Fundamentals of Marketing

The Fundamentals of Marketing

Marketing offers you a better understanding of potential opportunities within the marketplace that will assist develop the vision of the business. For that reason, it is definitely a process worth cultivating.

In this section, we will determine Marketing fundamentals that will assist you to establish your Marketing plan.

Is there a market for your product and services

This must be the very first question that you respond to as you require to know whether your product will survive or not. Aspects like competitors, area, uniqueness, and need all need to be evaluated in the 4 Ps of marketing. One word to assist you is research. The key is to collect as much info as possible on the present market condition. This will provide all the answers you require.

Better yet, you do not need to do it yourself, there are plenty of marketing agencies who do market research studies as part of their core items.

Getting your marketing message heard

Who, How, and when. Who needs to hear the message, how will the message best be implemented and when is the best time for them to hear it.

An example:

Company B wants to inform the market about a new telecoms product that company B is offering.

Who? The item is developed around a small company infrastructure as it will help them reduce expenses. Great, that is one concern answered.

How? The current increase in broadband usage amongst small companies and property owners makes email marketing a suitable option. Direct-mail advertising marketing would be too costly and outcomes would be tough to determine. Using return invoices makes it possible for them to determine the shipment of emails whereas they would be ‘left in the dark trying to identify whether someone received something in the post.

When to send out the email?

8 o’clock on Monday early morning. People are bombarded with spam, so the opportunities of your email being read are slim. After lunch on Wednesday has actually been proven to have a high action rate.

Let’s summarise:

Company B figured out that their item was suited for small businesses. Answering that all-important first question led them to determine how to interact with their message and when a proper time to send it would be.

Fail to determine and your business will end up determining your failure

Determining and evaluating different methods of executing Marketing methods or getting your message put across is a key element in the marketing process. I inform the majority of my customers that you have to fail when and the majority of the time they do but only once.

Why? Because I encouraged them on how to measure their outcomes. Moreover, at the end of the day, they have the ability to see where they went wrong. In addition, where the market was not really hospitable to their item which guarantees that they never make the exact same error once again.

Always remember what the goal of marketing is. This will make sure that outcomes are measured effectively. Click Here To Learn More


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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