Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can considerably increase service when done properly. It’s a fact that your consumers are your finest leads. This indicates that the most likely people to acquire your products and/or services are the ones who have paid for them in the past. It’s likewise a fact that it costs far less money to keep a customer than it does to head out and get a new one. These are the two reasons that utilizing direct mail to correspond with your client database is a must. There are a few concepts to follow when marketing to contacts in your company database that can maximize your bottom line. Rule # 1. Collect all of their information. It sounds like a no-brainer but you would be amazed. The more information that you have on your customers, the more likely it is that you will be able to get in touch with them to let them know about specials or to remind them it’s time for their next service.

Also, do not disregard asking for your clients’ e-mail addresses, many clients have one and most will offer it up quite quickly. Guideline # 2. Don’t treat your customers like potential customers. Ensure when you gather the details in your database that you distinguish between people who have actually positioned an order in the past and individuals who have not. Customers wish to feel like you are paying attention to them and when they have put a few orders with you and are still getting your “10% for First Time Buyers” postcards they tend to feel unappreciated. The bottom line, if they do not get approved for a deal you are sending, do not send it to them. Guideline # 3. Don’t let your designs get stagnant. When you are sending by mail to databases of individuals that you have never talked to before, it is OK to send them the exact same postcard several times.

It helps to increase recognition and will eventually increase your action rate. Dealing with clients and prospects that you have actually already spoken to indicating they already know most or all of the information of your service you require to mix things up a bit. Your mailings should be attention-getting and helpful. If you have actually begun using a brand-new service recently, a piece developed to let your database know about it would be a clever move. The main point is to keep your company in the front of their mind and to keep them reading your promo. Being fantastic at what you do is not constantly enough to keep the consumers that you have made. With all of the competitors out there today you need to be constantly advising your clients that you are the best at what you do. Direct mail is the best way to give them that suggestion.

Constantly remember to keep mailings that you send to your database informative, attractive, and most of all current. Customize whatever that you can and make certain that what you are sending to a past customer really pertains to them or their business. Anything less and your client might start to wander, and the only people that are going to be happy when that happens are your rivals. Click Here To Learn More


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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