Why Companies Should Do Marketing in Good and Bad Times

Marketing is important for companies in both good and bad times. It can help to increase brand awareness, generate leads, drive sales, build relationships with customers, position the company as an expert, and differentiate the company from its competitors. In bad times, marketing can also help to reach new customers, build brand loyalty, and maintain or even grow sales.

Marketing can help companies to differentiate themselves from their competitors by highlighting their unique selling points.
It also can help companies to reach new customers who may be looking for ways to save money.
Marketing can help companies to build brand loyalty by showing customers that they are still committed to providing quality products and services.

Here are some specific examples of how marketing can help companies in bad times:

Reduce the impact of a recession. A recession can have a significant impact on businesses, but marketing can help to reduce the impact. By staying top-of-mind, differentiating yourself from your competitors, and reaching new customers, you can help to weather the storm and come out stronger on the other side.
Take advantage of opportunities. Even in bad times, there are opportunities for businesses. By marketing effectively, you can position yourself to take advantage of these opportunities.
Prepare for the future. By marketing now, you can lay the groundwork for future success. When times improve, you’ll be in a strong position to capitalize on the opportunity.

Overall, marketing is an essential tool for companies of all sizes. By investing in marketing, companies can position themselves for success in both good and bad times.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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