Reputation Marketing

Reputation Marketing

Reputation marketing is the process of promoting and managing your online reputation. It involves monitoring online reviews, responding to feedback, and highlighting positive mentions of your brand.

There are many reasons why businesses should use reputation marketing. A good reputation can attract new customers, increase customer loyalty, boost sales, reduce the cost of customer acquisition, and improve employee morale. Learn how by watching this Reputation Marketing Video and reading our blog.

To improve your business’s reputation, you can monitor your online reputation, respond to feedback promptly and professionally, highlight positive mentions, and invest in reputation management software.

Here is a more detailed explanation of each of these steps:

  • Monitoring your online reputation: The first step is to track reviews, comments, and mentions of your brand on social media, review sites, and other online platforms. This will help you identify any potential problems or areas where you can improve.
  • Responding to feedback: When you receive negative feedback, it is important to respond promptly and professionally. This shows that you care about your customers and are committed to resolving their issues. Be sure to apologize for any inconvenience or problems they may have experienced, and offer a solution to the problem.
  • Highlighting positive mentions: When you receive positive feedback, be sure to highlight it on your website, social media, and other online channels. This will help to build trust and credibility with potential customers. You can also use positive reviews as testimonials on your website or social media pages.
  • Investing in reputation management software: There are a number of reputation management software programs available that can help you monitor and manage your online reputation. These programs can help you track reviews, respond to feedback, and highlight positive mentions.

By following these steps, you can start building a positive reputation that will benefit your business for years to come.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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