Why Websites Need Website Maintenance

Just like a car needs regular oil changes and tune-ups, a website needs regular maintenance to keep it running smoothly and securely. Website maintenance is the process of keeping a website up-to-date, safe, and functioning properly. It includes tasks such as:

Updating content: This includes adding new blog posts, articles, pages, and products, as well as updating existing content to ensure that it is accurate and up-to-date.
Fixing broken links: Broken links can frustrate visitors and make your website look unprofessional. Website maintenance includes regularly checking for and fixing broken links.
Backing up your website: In case something goes wrong, it is important to have a backup of your website. Website maintenance includes regularly backing up your website and storing the backups in a safe place.
Updating software and plugins: Website software and plugins need to be updated regularly to fix bugs and improve security. Website maintenance includes regularly updating your website’s software and plugins.
Monitoring security: Websites are constantly under threat from hackers. Website maintenance includes monitoring your website for security threats and taking steps to protect your website from attacks.

Here are some of the key benefits of regular website maintenance:

Improved security: A well-maintained website is less likely to be hacked or compromised by malware.
Improved performance: A well-maintained website is more likely to load quickly and function smoothly.
Improved user experience: A well-maintained website is more likely to have a good user experience, with up-to-date content, working links, and a secure checkout process.
Improved SEO: Search engines favor websites that are well-maintained and regularly updated.
If you don’t maintain your website, you could experience a number of problems, including:

Security breaches: Hackers may be able to exploit vulnerabilities in your outdated software or plugins to gain access to your website and steal your data or install malware.
Performance problems: Your website may load slowly or even crash due to outdated software or plugins, or due to a large number of broken links.
Poor user experience: Visitors may become frustrated with your website if it is difficult to navigate, has broken links, or outdated content.
Lower SEO ranking: Search engines may rank your website lower if it is not well-maintained and regularly updated.
Overall, website maintenance is essential for keeping your website safe, secure, and running smoothly. By regularly performing the tasks listed above, you can help to ensure that your website is a valuable asset to your business.

If you don’t have the time or expertise to maintain your website yourself, there are many companies that offer professional website maintenance services.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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