Pay Per Click Advertising: A Great Way to Advertise


In our previous blog posts, we discussed search engine optimization.   Search Engine Optimization is a long-term process.    A great online marketing method to use in combination with search engine optimization is pay per click advertising. Pay per click advertising is a search engine marketing method used to increase traffic to your web site and increase return on investment.

According to the research firm eMarketer Inc., Google already holds about 75 percent of the $11 billion search advertising market in the United States, with Yahoo! in a distant second at 9 percent,

Pay per click marketing you can either do yourself or hire a company to do it for you.   By doing yourself, allow for a learning curve and visit If you hire a search engine marketing company, find out their experience level in the program.Find out what the search engine marketing company offers and their plans with your account.

How do you generate immediate traffic to your website, and increase marketing ROI? The answer is pay per click advertising. Pay Per Click Marketing is Recession Proof. Pay per click advertising such as Google Adwords is the most efficient return on investment. According to Google Adwords, each month approximately 80% of Internet users in the United States and hundreds of millions more worldwide view Adwords ads. The marketer can change campaigns, ads, add keywords very quickly as opposed to traditional marketing. The process is based on quality, relevancy, click through rate, keyword performance, landing page load time, and bidding. For instance, by improving your quality score, it reduces the minimum bids and ad rank goes up.

Pay per click marketing such as Google Adwords is the most cost effective in a recession because the advertiser sets the daily budget, target the ads regionally or nationally. For instance Google Adwords allows the advertiser to pick the time of the day to run the ads. The pay per click is flexible because you make changes and the changes can be up within 15 minutes. Pay per click marketing programs allows marketers to choose what to spend.   The advertiser is only charged when someone clicks on the ads.

Pay per click advertising is easier to measure results and the leads are better than traditional marketing.  People on the web are searching for your specific products and services so the leads are more relevant.  In addition, there is code from Google Analytics that you put in the body of each web page that shows your performance.  Traditional marketing is for a general audience and not all of the audience is interested in your products or services.  In addition, it is harder to measure the results from traditional marketing.  Traditional marketing is more expensive.  For example, a New Haven Yellow Page Ad Full Page Full Color costs $31,176 a year.  Do you think that it is worth spending on the Yellow Pages?   How many of you use the phone book?  The amount of money for the Yellow Pages would be better off spent on your web site and your pay per click advertising.  Moreover, Pay per click marketing generates immediate traffic to your website, and increases return on investment.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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