Ways to Improve Rankings on Search Engines


People looking for your products or services need to find them easily and quickly. For the web is an impatient media and if they cannot find your web site or once there do not find what they are looking for within a couple of seconds they will click away to your competitor.

Blogs are a great way to keep your web visible to customers because the search engines love them.    They are global activity responsible for for a high share of Web’s content that search engines track.  Technorati reports that in 2008 more than 133 million blogs were tracked.  Google spiders love content that is fresh so updating blogs is beneficial giving you the opportunity to optimize for certain keywords that will lead people to your products and services.

Publishing a Blog, positions you as an expert in your particular field.  It is not easy, but worth the effort.  Expect to spend at least one hour per week writing a web blog. Topic ideas might include posts about your products or services, feedback you have received from visitors, something that interests you and is related to your web site, etc.  Start blogging and watch your Google rankings increase organically.

Some Blog Tips

1. Improve your search engine ranking by using key terms that you think users will look up your company.  It is recommended that your company update their blog at least three times a week  in the updates, always use keywords that you think searchers are likely to look for.

2. Find a domain that is memorable and meaningful. Try to use a .com if you can.

3. Request links from high traffic web sites. Google tends to give weight to links from major companies, trade groups, government organizations, and suites built on edu domains.   Target academics and remember that the links need to be relevant.   Also, target the colleges that would be relevant to your web site.   Send emails to colleges requesting links.

4. Target your competitors’ links.   Determine who’s linking to your competitors’ site and cut deals with them.    This can be viewed by putting a competitor’s website in siteexplorer.search.yahoo.com


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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