User Generated Content Helps With Decisions, Conversions and SEO

Consumers Rely More on User Generated Content

According to an Opinion Research Corporation, July 2008, online product reviews and evaluations were cited by 83% of shoppers as influencing their purchasing decisions at some level.

An October 2008 study by Forrester shows that nearly one half of adults in US read ratings and reviews at least once per month.

A Nielsen Online research study in December 2008 demonstrates that eighty-one percent of online shoppers reported consulting reviews at web site during the holiday season in December 2008.   The research shows that 63% felt that having multiple reviews for products was significant.

Examples how User Generated Content Impacted Conversions

A BazaarVoice Case Study of 30,000 monthly SearchVoice visitors of a  large electronic retailer web site showed that visitors landing on user review pages spent 50% more time on site, viewed 82% more pages, and converted 60% more often than visitors landing on other pages.

User Generated Content for SEO

A report by Nielsen Buzz Metrics shows that 26% of search results link to user generated content.

Enable an advanced User Generated Content Frequently Asked Question hub can increase the number of purchases due to easy to question-response decrease product returns, since customers will know more about a product before they purchase.   Consumers want to find information online.   Offer a full FAQ port where people can not only find answers that are actually frequently asked, post specific questions for publication and follow up by the company.

Use the feedback from customer reviews to add to your Frequently Asked Questions page.   This will provide a more positive experience to the customer and reduce the load for customer support and technical people.

Have a live Question & Answer with a technical specialist who answers all FAQ and support issues should be enabled allowing the option to allow the question published online.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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