Avoid UnEthical SEO Tactics

Avoid UnEthical SEO Tactics

When search engines were younger, it was easier to achieve high search engine rankings by using unethical SEO methods. Methods like keyword stuffing were used in the late 1990’s for unsophisticated search engines. It involved “stuffing” pages with keywords to achieve a higher ranking. Today stuffing pages with keywords has a negative impact. Google imposes penalties for unethical tactics like this one.

Search marketers still drop links in blog comments as a way to get links. This method is considered blog spamming. To combat this, Google uses a nofollow link tags (a signal to search engine spiders to ignore a link) and devalue links in blog comments.

Search engine submission has also become unnecessary. Google has the ability to discover and index content. Search engine submission is obsolete and waste of money, not to mention automatically submitting your sites can hurt their rankings.

Unethical site owners and SEOs abuse META keywords by including misleading unrelated keywords to their content. Google ignores the keyword tag due to unethical practices.

Web site owners who practice in link exchange schemes that intentionally influence rankings is a violation of Google. Avoid methods such as link farms,off-topic links, and do not rely heavily on reciprocal links and paid links. These methods will get you penalized by the search engines.

In conclusion, do not practice unethical seo tactics. Unethical seo tactics will get your website penalized by the search engines.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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