Factors that Impact Search Results

Do you ever wonder the factors that impact your search results?

How does web traffic reflect your web site rank?

Traffic has a direct impact to your web site’s rank among Google search results. The higher the rank, the more traffic you get. There are specific algorithms that Google and other search engines use to rank web sites, which are secretly guarded. Google uses over 200 ranking factors. SEO involves tailoring your website to ranking criteria.

Ranking algorithms is the part of the search engine that decides which pages show up at the top of the results list. Organic ranking is complicated. Ranking algorithm is the mathematical formula a search engine uses to score page against the query to see which pages are the closest matches.

The two main factors are page factors and query factors.

Page factors- Web search ranking algorithms rely heavily on components that have nothing to do with query entered.
1. Strength of links to a page
2. Number of visits to the page and more
These factors boost the rankings for searches on any word that occurs on that page.

Query Factors – The query that the search enters weighs heavily. The number of occurrences of words in the query, where they are found on the page, title, and body. Other elements are weighed in the search engines regarding rankings.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

Tagged with: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.