Retailers Need E-Commerce to Survive

High real estate costs in prime locations are making it expensive to keep stores open. Changes in shopper behaviors,online shopping which has led to retailer bankruptcies. Within 20 years, half of America’s shopping malls in the United States will close.

Because of the changes in shopping behavior, retailers need a substantial internet marketing presence more than ever. 90 percent of shoppers research online before making purchases. With thinning margins and significant competition from all over the internet, retailers need to incorporate an ecommerce platform to survive. The retail trend is e-commerce,buying goods and products online that are delivered to your door.

Technology,wireless connection,and smartphones allow for consumers to search on the web, compare prices and buy online utilizing mobile or desktop. E-commerce plays a significant factor in the revenue of retailers. Retailers can increase sales,increase revenue and lower cost by incorporating e-commerce. Moreover,those retailers who are able to adapt to rapid and continuous changes will achieve the greatest success. Furthemore,those who refuse to change will likely fall behind.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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