The Reason Why Legitimate Emails Go into Spam Folders

A legitimate message that is snagged by a spam filter can lead to lost business. A common reason emails do not get delivered is because of the reputation of the email sender. Email providers and readers have raised the standards for what content makes it into the inbox and stays there. Emails that land to your spam folder are unpredictable. Frankly, it is not unheard of for mail to be triggered as spam, especially when it exhibits the following behaviors:

1.File Attachments
4.Suspicious Subject Lines
5.Bulk mail (large quantities sent in a short time period by the same sender)

Its always a good idea to check your SPAM folder for legitimate email. In the event of legitimate email you can do the following:

1. Whitelist the sender email address
2. Whitelist the sender IP address
3. Change the Spam Handling protocol
4. Have the sender remove their signature, or share files using a file sharing site instead of attachment
5. Turn off Spam filtering (NOT RECOMMENDED)


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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