Companies Need Product Innovation

Companies need product innovation to grow and survive. In order to thrive in the globally competitive environment, companies have to be innovative. A company that does not innovate becomes a commodity. When your company becomes a commodity, your products are based on price. Lowering the prices leads to lower profit margins,leads to less likely to invest in keeping the product current. Revenue that declines over an extended period, needs explanations and solutions. In fact, a survey by McKinsey stated that 94% of the managers were dissatisfied with their company’s innovation performance.

Startups have the advantage in innovation. Startups have less bureaucracy than an existing company and are more agile. Larger businesses are slower and less able to adapt. SBA reports that small business contribute to at least half of the major industrial innovations in the United States. An innovative product must be unique and compelling to the consumer, to create a competitive advantage. Innovation that produces products that perform better, more reliable, add value, will get customers to spend more. Furthermore, companies need to continuously innovate or risk closing the business.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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