Successful Product Launch

You have a great idea for a new product. Document your idea, research a product, develop the prototype,file a patent and create a business plan. Now comes the strategy about the product launch.

Launching a new product involves innovative tactics. During product development have your team members familiarize them with the new product. Marketing is the driving force in developing the right strategy for the the product launch. Launching a new product can be challenging. A new product to be successful in the marketplace needs a plan. Set goals to measure the product.The product needs to be tested beforehand. Continue with the testing to make sure that it is bug free. Have users experience the product to see how your product or service works. Collecting feedback and insight can determine product success or failure. Do not wait too long by trying to perfect your product before going to market. Release it, and start planning the next model.

You will need to develop your marketing materials. The marketing materials includes landing pages, utilizing social media accounts, and press releases. Get written customer testimonials of the product. Finally, industry events and trade shows are an excellent opportunity to announce your product launch. Moreover, larger companies can have news conferences.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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