Do Not Ask Your Customers For Reviews On Yelp


Online positive reviews are beneficial to your business. Positive reviews provide a strong impression of your brand as well as increase your business’s visibility for local search results.

For those businesses who use a reputation management platform, it is not recommended to solicit reviews on Yelp. Yelp has a policy to ensure all reviews are not influenced by businesses. Asking your customers for reviews on Yelp is a violation of their policy. Never ask your staff to compete to collect reviews. Also, never offer discounts or payments in exchange for reviews.

The nature of a violation is also going to come into play. Yelp is upfront about the severity of a violation and the penalty. Yelp will remove reviews that are in violation of their policy. In addition,Yelp uses IP addresses as one way to determine the legitimacy of a review. When a user’s IP address is not a match to the geographic location of a company being reviewed, Yelp will flag the review and consider it spam. According to Yelp, “Every Yelp review is automatically evaluated by Yelp’s recommendation software based on quality, reliability,and user activity on Yelp. More often than not, those useful reviews come from active members of the Yelp community.” Yelp uses an algorithm for determining the reviews that will be displayed on the business’s page on the site. Therefore, do not ask your customers for reviews on Yelp.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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