Google’s New Review Guidelines


Customer reviews play an integral role in where people spend their money. Online Google reviews appear next to a business listing in Google Maps. To ensure confidence, trust the ratings and reviews for a business, Google has updated on April 12, 2018, guidelines for Google My Business.

The new policy states, “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” All requests for online reviews from customers must be unbiased. Google guidelines appear to enforce against review software platforms. Google implemented this to prevent review gating. In another words, it is not recommended for businesses to drive customers into two separate funnels. One funnel is a private one for the unhappy customers to leave private feedback that are never sent the option to leave a review publicly. The other one is public for happy customers that had positive experience to leave reviews on Google.

In conclusion, businesses do not fear asking every customer for reviews. If your business is not comfortable asking for reviews, this can indicate problems in your business. Furthermore, make sure your reputation management platform is compliant with the new guidelines of Google.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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