Generate Leads


Are you struggling to generate leads? Do you have a leads strategy? Are your sales down?

Business growth can be challenging and is a long-term process. Sales are the key of every business staying in business. Knowing how to generate and track sales is significant for a growing company. According to Hubspot, 74 percent of companies that weren’t exceeding revenue goals did not know their visitor, lead or sales opportunities. To survive, businesses constantly need to come up with new revenue streams. Acquiring clients and generating new leads is vital to the growth and stability of any business. Generating high-quality leads that convert to customers is integral.

Strategies to generate leads include:

1. Develop a website. The key is to attract visitors to your website and encourage the visitors to provide personal information. By providing the solution to a problem that the prospect has, it will lead to the prospect becoming a potential customer.
2. Develop a landing page. Landing pages are an effective lead generating and marketing tool.
3. Improve the search engine optimization of your website.
4. Utilize a blog. Search engines love new content and a blog brands your business.
5. Social media is becoming essential to building relationships with prospects and customers.
6. Mobile friendly website. A study by Pew Research Center reports that over three-quarters of all Americans 18 and older now own a smartphone.
7. Digital Ads has a visual appeal that grabs attention and increases exposure.
8. Video can boost your conversions. Forbes states that 59% of executives say they prefer video to text.
9. Video ads can be used to generate traffic to your website.
10. Create a lead magnet. A lead magnet provides a website visitor some relevant value in exchange for their contact information.
11 Email Newsletters
12. Use a reputation management platform. Reviews influence buyers decisions. Visitors read testimonials.
13. Develop a Mobile App. A Gallup poll reports that almost 90 percent of mobile phone time is devoted to using apps.

Furthermore, every company needs to drive leads. Therefore, using the proven strategies that I referenced can drive leads and generate more customers.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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