Small Businesses Need Email Marketing

Are you struggling with an email marketing campaign? Marketers have been struggling to integrate personalization into their campaigns. According to a report by The Aberdeen Group, 96% of organizations believe that email personalization can improve their email marketing performance.

Email marketing is an important technique to grow your business. It is underutilized by smaller businesses. Email marketing is cost effective. Small businesses work with limited marketing budgets. It allows business owners to reach a large number of consumers at a rate of pennies per message. In addition, business owners and consumers stay connected.

The relevance and consistency is important for email marketing. If your email is not pertinent to the prospects, the buyers will often delete the message quickly. By sending irrelevant email messages, this will most likely lead to users unsubscribing. Get the visitors to subscribe to your email list. You can do this by having calls to action on your site. In addition, conversions within the site such as purchase process, membership sign-up and so on.

Writing an email that is personal is the first step toward respecting your subscribers. Once you receive permission, by prospects opting in, send relevant email messages. Email marketing service allows for your business to develop highly engaging emails. In conclusion, implement an email marketing campaign to build awareness, generate leads and find customers.


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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