Marketing Research: Know Your Customers

Having a competitive advantage over other services targeting the very same market as yours is a basic, survival need: many choose to establish long-term relationships with their customers, in an attempt to produce such a competitive advantage. Understanding your clients is crucial, and it is rather a different thing from understanding their purchasing habits. It is every online marketer’s dream to have real, updated information about consumers: their choices, opinions, mindsets, beliefs, interests, education level, and behavior are the base of understanding their requirements. Companies often employ Marketing research to identify the consumers’ degree of approval of a new product, and the reason behind this is the fact that launching a brand-new item without a real demand would include far more costs than actual market research. Plus, an unsuccessful item launch is not just harming a service’s financial resources but also its image and reputation. Any marketing research on customers’ profiles should resolve a minimum of the following questions: Who makes the market of a product? A company active in any given market needs to ask itself who its clients are.

Are they mainly youths, or perhaps seniors? Women or guys? What would their earnings levels be? These are the demographic details that can be a beginning point in developing a consumer profile. What do people buy? Exists certain item consumers appear to choose? Can we detect a trend of moving to an offered item? Will the market accept brand-new products or modifications to existing ones? These concerns might provide a point of view on the systems activating buying decisions; the responses could indicate simply how available to changes customers are. Why do people buy? Numerous businesses neglect the reasons their consumers choose one item or another. While all of us understand that impulse purchasing is a reality, the majority of purchases are still made for reasons of advantages, value, and satisfaction. Hence, we should ask ourselves “Why particular items are more popular amongst consumers and are perceived as being superior to others?” Who takes the buying decision? It is vital to understand who is actively involved in the purchasing process, as the users of a product are not always the ones to buy it.

For example, food products predestined for kids are typically bought by moms and dads, which indicates the advertising messages should be aimed at parents and not at children. Determining the genuine choice makers is a fundamental part of any customer research study. How is the purchasing decision taken? What are the reasons followed by consumers when making a purchasing choice? An online marketer needs to keep in mind that these factors are likely to be influenced by a variety of social, cultural, and economic elements. When do individuals buy? Some items are requested and are offered just in particular durations of a year, as the need can be driven by social or cultural aspects such as seasonal holidays, for instance. Consumers’ way of life may also determine the day or week when shopping is done. Where do people purchase? Recognizing the chosen location for individuals to purchase is yet another crucial job in looking into consumers’ behavior.

Where do they buy from? Supermarkets? The corner store? New, imaginative venues can be utilized, such as e-commerce websites. Marketing research counts on other sciences too, such as psychology or sociology. Having the ability to develop the items customers need, and then market them in accordance with the customers’ habits lay the basis for competitive benefits and form the strategic choices a service needs to make. Click Here To Learn More


Kevin has 20 years of experience in sales, marketing, technology, video production, product marketing, and project management. Kevin is a Marketing Director with RP Design Web Services. Kevin received an MBA from Southern Connecticut State University and graduated with a 3.92 GPA. As stated by one of his Management Professors Dr. Robert Page at Southern Connecticut State University that Kevin was the best student that the professor ever taught. He is also a graduate of Arizona State University, W. P. Carey School of Business with a Bachelor of Science in Marketing. W. P. Carey School of Business #23 Best Undergraduate Business Programs, ranked top 30 nationwide since 1995. It is one of the top business schools in the country. The marketing undergraduate major ranks 11th. Academic rigor: The W. P. Carey School of Business at Arizona State University is a highly ranked business school, with a rigorous academic curriculum. This means that ASU graduates have a strong foundation in business knowledge and skills. Arizona State University is a top 1% of the world's most prestigious universities- Times Higher Education, 2018. ASU has ranked #1 in the United States for innovation ahead of #2 Stanford and # 3 MIT - U.S. News & World Report, 2016,2017, and 2018. Kevin just recently attended Tony Robbins’ Unleash The Power Within, a 3 ½ day live seminar. Kevin is a former member of Toastmasters International where he achieved the designation of Competent Toastmaster Award and Competent Leadership Award. Excellent public speaker and presenter (Toastmaster Award). Presented at the Javits Center “How the Web impacts the Construction Industry” Presented at the Baltimore Convention Center “How the Web impacts the Construction Industry” Kevin has strong experience in search engine optimization, local SEO, reputation management, video production, and web-based marketing solutions. Kevin also has experience working at a Fortune 500 company Graybar. Businesses depend on Kevin to make sure they have a constant flow of new prospects. Kevin improves business communications between customers, employees, and the world.

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